The Livingston Group: About Us

The Livingston Group for Marketing, Inc.
22 Grandview Road
Windham, NH, 03087
tel: 603-537-0775
info@tlgonline.com

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The Livingston Group is all about Insight Mining - discovering precious hidden gems of knowledge lurking beneath the surface that can propel your business to new heights.

Learn much more about your market, your customers or potential customers, obtain a fresh perspective on your products, uncover the drivers and motivators necessary to create the strongest brands possible and communicate messages that will resonate with your target audiences.

Learn how to "crack the code" to your customer's mind so you know exactly how to market your product for maximum impact.

Tell us how can we help you today to:

Reach your target audience
Position your brand
Test your message
Refine a product idea
Find out what consumers are thinking
Discover what drives physicians to prescribe
Uncover what motivates patients to ask their doctors for certain products and not others
Choose a name for your business, product or service

Join our excited clients who say:

"That's going to make a big difference in our marketing"
"Now we know some ways we never even thought about to improve our bottom line."
"All we can say is WOW!"

Learn more how we can help you by using our easy online contact form.

How to Crack the Code? With Our Five Unique Private "I's"

Instinct * Intuition * Insight * Imagination * "Impathy"
A market research firm is like a detective agency. Its mission is to discover the mysteries lurking just out of sight. Picture this.
To find out how things really are rather than the way they appear to be.
Like good detectives, the moderators and interviewers at The Livingston Group, use five "Private I's" designed to not just elicit the more obvious "what" but also the sometimes-elusive but far more compelling "why" that you won't get from other marketing research firms.
INSTINCT
After more than 25 years of working with companies of all sizes and types, our instinct for what to do and how to do it is finely honed. Doing what's required to obtain the very best result is almost second nature to us.
INTUITION
Anyone can gather superficial data from a script, but at The Livingston Group, we take information-gathering to a far more sophisticated level. We use all five of our senses to get a feel for where to probe and what approach to take to uncover the disguised keys to making your brand irresistible. Our researchers don't take the words at face value but also watch for body language, tone of voice and other clues to the challenge at hand.
INSIGHT
Insight is defined as "the act or outcome of grasping the inward or hidden nature of things." Sometimes that moment is lurking just below the obvious. We analyze what we're hearing and learning with the unique perspective of behavioral sciences experts and unravel the mysterious how's and why's that researchers who lack our unique abilities may overlook.
IMAGINATION
The Livingston Group has developed imaginative research techniques so special they're trademarked and taught in seminars around the world. Respondents often tell you about their buying habits based on what they think is the socially or politically correct answer. Many times people don't even know what motivates them to buy a product or become loyal to a brand. Using special approaches like The Looking Glass™ (hotlink to description of this technique), The Livingston Group moderators are able to dig deep beneath the superficial to discover those priceless gems of wisdom that would never be uncovered with conventional questions and answers.
"IMPATHY"
Empathy is defined as "identification with and understanding of another's situation, feelings, and motives." "Impathy" from Livingston Group moderators takes this one step further. While we are creating a comfortable, warm and open environment for respondents that enables them to relax and be more forthright, we are also applying our instinct, intuition, insight and imagination to all we do.

As a Livingston Group Client, You Can Expect To Receive "Five Star Concierge Service"

At the Livingston Group for Marketing Research, being treated like the valued client you are doesn't cost extra. It's part of what we do. Our "Five Star Concierge Service" is The Livingston Group's version of the best of the best attention, suited to your unique marketing research challenges.
Tell us what you need and how you need it - and consider it done.
Our staff of highly trained professionals is at your beck and call to handle all the details of your project - from coordinating with facilities and recruiting high quality respondents to designing effective screeners, conducting the research (both qualitative and quantitative) and turning out insightful, in-depth reports that can have a major positive impact on your bottom line.
Make just one call to the Livingston Group, tell us what you need and let us design a custom-made program of research specifically for you.