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At The Livingston Group, we understand your need for accurate data in formulating
and focusing your business strategies. That’s why we’ve been a primary
research vendor of choice for over fifty Fortune 500 companies for the past
twenty years (primary research
client list).
But as you well know, primary research (that in which you actually contact
customers to gather their opinions or sample their behaviors) can be very costly,
and requires careful planning. In fact, a great deal of valuable information
regarding any particular research problem frequently exists already, if you
only know where to look! This SECONDARY research can
be gathered at much lower costs, and is very useful in orienting oneself to
the problem, developing hypotheses, minimizing the necessary amount of primary
research (and sometimes even eliminating it altogether).
In short, a well-executed secondary data collection and processing exercise
can lead to valuable insights when you are planning brand launches, line extensions
or market expansion and in repositioning or tackling competition. Research at
the grass-root levels can help you avoid costly mistakes.
As you can imagine, in our twenty years of developing primary research studies,
we have many a time had need to gather secondary information, if only to fully
orient ourselves to the market we are studying. Over the years, we have
worked with many vendors, and ultimate, developed the internal infrastructure
to execute quality secondary research at a cost-effective price point.
At this time, we are proud to announce that we are making our secondary research
capabilities available as an added service for direct use by our clients:
Customized market studies
We identify and collect information from a range of public and commercial information
sources. The information collected can take one of the following forms:
- Details about the existing product / service offerings
- Analysis of new entrants in a specific market
- Pricing of existing players in the market
- Financial analysis of an industry, extended to include assessment of
the financial performance of listed companies
- Custom analyses as per your request!
Our data collectors use ingenious, internet and computer based tools to collect
information to facilitate better understanding of the market. The data collected
is processed by our experienced analytical team to interpret market signals,
both obvious and latent/hidden. The findings are presented as an incisive, narrative,
analytical report – all in an unbelievably quick turnaround time.
Why Periodic Secondary Research Is In Your Best Interest?
Proactive companies conduct periodic studies in their markets. The Livingston Group
enables you get a well-rounded view of your market and have the information
needed to make important business decisions.
Expertise
We have experienced teams positioned in strategic locales in the US and India.
These teams are well equipped to conduct insightful intelligence studies in
varied areas such as:
- Pharmaceuticals
- Consumer Packaged Goods
- Packaged Food Industry
- Children’s Markets
- Fashion
- Internet Commerce
- Education
- Utilities
- Transportation
- Household appliances
- Arts and Curios
- Business to Business
- Nutritionals
To commision us for a SECONDARY research study, please use
our contact form.
To receive our FREE weekly newsletter "Marketspeek",
dedicated exclusively to SECONDARY research and providing free
information about the above industries, please fill in the following details:
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