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Peek
No: 30
March
27, 2004
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Hi,
The quest for
the ‘exotic’ has always thrilled the American heart!
Whether it’s slipping into the latest fancy limousine, outrageously
expensive attire or savoring fine cuisine, our nation has a penchant
for it. This taste for the exotic is significantly reflected in
the growing fascination for “Bison Meat". This primeval
animal is now making a come-back as a gourmet’s delight.
This week’s peek
is all about this exotic new menu that’s finding its place
in many restaurants. It is gearing up to be the hottest choice for
the heath conscious and an excellent business feast. We’ll
dig in after a close look at the performance of our economy.
Consumer
Price Index:
The Consumer Price Index
in February went up by 0.3%. The Energy prices also marked an increase
of 1.7% with a 2.5% rise in gasoline following a rise in January
of 4.7% when there was a rise in gasoline by 8.1%. Excluding food
and energy, the Consumer Price Index rose by 0.2% in February compared
with the prior month and was up by 1.2% compared to the February
of 2003.
Labor
Productivity:
According to
the U.S. Department of Labor during the fourth quarter of 2003 labor
productivity increased by 2.6%. With respect to the previous quarter
the annual rate of productivity growth rose by 9.5%. The manufacturing
productivity marked a growth of 4.8%, with the largest gain in durable
goods at 6.1%.
Happy Peeking!
Editor
Marketspeek
Executive
Editor - Dr. Sharon Livingston
Editor - Vijay
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| Week's
Peek |
| Bison
Meat
Highlights:
Product : Bison meat is healthy and nutritious,
recommended by
American Heart Association
Price : It’s
marginally higher. Larger benefits outweigh cost.
Place
: As raw meat it’s
available in many states in America.
Promotion
: Bison is marketed as a health food, raised naturally,
without growth hormones or antibiotics.
Who can
associate the four P’s of marketing with Health Care
in the U.S?
We can…!
- According
to the American Heart Association, Coronary heart disease
which is caused by atherosclerosis: the narrowing of the
coronary arteries due to the fatty build-up of plaque caused
502,189 deaths in 2001 and is the single leading cause of
death in America today. It is estimated that about there
are about 13,200,000 people living today who have had a
history of heart attack, angina pectoris (chest pain), or
both. In fact, studies by the American Obesity Association
have shown that approximately 127 million adults in the
U.S. are overweight, 60 million obese, and 9 million severely
obese.
- It
has been found that two major risk factors for heart attack
are high blood cholesterol and obesity. Reducing these would
also reduce the likelihood of a stroke. Both these conditions
stem from a wrong choice of food.
- Since
the conventional domestic meat (Chicken & Beef) promotes
obesity and the chances of cardiovascular disease, there
is a growing need to turn towards other healthy alternatives.
Also from a preventive point of view, it is recommended
that individuals turn away from high fat food.
- Bison
meat which is being marketed as a health food has all the
qualities to be an ideal alternative.
- As
they are raised naturally, feeding on grass or grain they
do not require any growth hormones or antibiotics. This
also makes them immune to mad-cow disease. Studies have
shown that Bison meat is lower in fat than cooked skinless
chicken. It is also a good source of various minerals essential
to wellbeing and good health. The proportion of protein,
fat, minerals, and vitamins compared to its caloric value,
make it nutrient rich. Moreover in comparison with other
domestic meat, it’s lower in sodium, higher in iron,
& moderate in zinc. Further studies have shown that
Bison meat is also non-allergic. This makes it “heart
smart”, and a meat of choice for those on a low fat,
low cholesterol diet.
- As
an ideal alternative to other red meats, Bison meat is a
great boon for those attempting to lower their fat and cholesterol,
to prolong life. Believe it or not...it is the only red
meat to be recommended by American Heart Association.
- Almost
wiped out from the face of the earth, the big Bison, has
managed to stay on. Owing to its nutritional content, efforts
are underway to increase their numbers. It is estimated
that there are about 270,000 Commercial Bisons in the US.
Montana tops the list with 30,000 Bisons.
- Though
a baby in the U.S. meat production sector, there are signs
of escalated interest amongst producers as they are recovering
from the slump of mid-90’s, which has brought about
increased production.
- One
of the big players in the industry, the North American Bison
Cooperative (NABC), has expanded its operations by creating
a new company, North American Provisioner, Inc. (NAPI),
whose main purpose is to create and expand the market for
bison meat. A concerted effort by the industry has helped
in increasing the sales of Bison meat by 34%.
- A
recent study conducted by California Department of Health
Survey, reveals that more and more people prefer to eat
out in restaurants. Primarily, it’s the cost that
drives this, and the secondary factor is that in many families
both the parents are working. Faced with the scarcity of
time and energy they prefer to eat out. The frequency of
eating out has almost doubled in the last twenty years.
About 30% of meals are eaten out and the trend is likely
to grow.
With regard to meat consumption the study further revealed
that consumers are very careful about the quality of meat.
They are even willing to pay more for meat that has been
reliably and accurately certified tender meat.
- The
good news is that starting in June, consumers can look for
a new USDA label on Bison products assuring them the animal
was fed and raised naturally.
- On
the cost front, the difference in only marginal. In grocery
stores at Denver, ground Bison is being sold for $5.99 per
pound, while 93 percent lean ground beef is being sold for
$4.69 per pound.
- Booming
signs of Bison meat industry, has been sparked by the Ted’s
Montana Grill, a national chain of 18 restaurants co-founded
by media mogul and Bison ranch owner Ted Turner. Owing to
their tremendous success they plan to double in size by
the year end.
- The
most interesting bit of news is that most Americans are
waiting to relish their first bite of Bison meat.
- As
a growing industry, the Bison meat industry has all the
potential to capture a big chunk of the meat market.
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| Vital
Statistics
- Cardiovascular
diseases have claimed 931,108 lives in 2001 (38.5 % of all deaths
or 1 of every 2.6 deaths).
- Currently,
64.5 % of U.S. adults, age 20 years and older, are overweight
and 30.5 % are obese.
- Obesity increases
the risk of illness from about 30 serious medical conditions.
- In America
Per Capita meat consumption
is as follows:
Chicken consumption about 33.3
kilograms (73.5 lbs) per person.
Beef consumption about 30.9 kilograms (68.1
lbs) per person.
- Commercial
bison slaughter has escalated by 36 %.
- Commercial
bison slaughter was 34,444, while cattle slaughter of 35.7 million
animals.
- It is estimated
that there are about 270,000 Commercial Bisons in the US. Montana
tops the list with 30,000 Bisons.
- About 30%
of meals are eaten out and the trend is likely to grow.
- Bison meat
has about 1/4 the amount of fat that beef has, and contains 25
- 30% more protein too.
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Analysis
- Increased
fat intake is leading to the rise in incidents of cardiovascular
diseases; the same is also causing a rise in the cases of Obesity.
- There
is greater awareness among consumers about the role of conventional
domestic meat in bringing about Obesity and Cardiovascular Disease.
Consequently there is an increased pressure to look for healthy
delicacies, like Bison meat-the low fat alternative.
- Bison meat
which is being marketed as a healthy food is the only red meat
to be recommended by American Heart Association.
- Of late more
and more people are choosing to have their food in hotels and
restaurants, and the trend is on the rise. Food marketers and
hotel chains could cash on these “eating-out” practices,
and can launch some Bison delicacies.
- Owing to
the efforts of the North American Bison Cooperative (NABC), there
is increased awareness among meat sellers about the profit margins
of Bison meat. This has led to a tremendous rise in the sale of
Bison meat.
- The bi-fold
benefits of Bison meat are the low fat and low cholesterol content
which easily outweigh the slightly higher cost and can be the
delight of every American.
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| Wish
I Were |
Pet,
as a working partner.
A winning team
of a man and his pet, turned out to be great business opportunity.
Way back in
1986, David Marcks while working as ground superintendent at a golf
course in Greenwich, Connecticut, tried all known methods to drive
away the 600 odd geese that were residing on the golf course, but
with little or no results.
That was the
time he thought of giving a shot to his strange idea, of using his
Border collie, to drive away the geese. To the surprise of every
one that idea turned out to be a major success.
His Border collie
was smart enough to drive away the geese herd to the point of no
return. News of this novel way of tackling the geese menaces spread
far and wide. This led to the setting up of The Geese Police, Inc.
Today it has grown to a multi-million dollar company with several
offices across the US.
Starting with
one Border collie, the Geese Police Squad now has a strong base
of 35
specially-trained dogs, attending to the varied needs of a wide
customer base, which includes; corporate centers, schools, universities,
municipalities (state, county & local), parks, playgrounds,
golf courses, cemeteries, and residential communities, and many
more.
David's love
for animals and his knowledge on the subject helped him to cash
in on the unique ability of Border collies, which he calls "The
Eye"; a wolf-like glance that they use to induce the geese
to fly.
This success
story illustrates how an animal lover made millions by making his
pet a working partner.
For further
reading:
http://www.geesepoliceinc.com
http://www.powerhomebiz.com/OnlineSuccess/geesepolice-print.htm
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| BrandFact |
The
rival product of Intel’s Xeon, Opteron of AMD derives its
name from the Latin term ‘Optimus’ which means ‘best’. |
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| This
Week that Age |
| 1880
March 23: Flour rolling mill patented by John Stevens of
Wisconsin.
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Of course
there is no formula for success except perhaps an unconditional
acceptance of life and what it brings.
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-- Arthur Rubinstein |
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