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Everyone Stays Local. Instead of traveling to Chicago, Denver and London, you can tune your target audience in from the convenience of your office. With state of the art video technology from Focus Vision and the moderating excellence of our The Livingston Group professional staff, you now have the power to work all over the world without leaving your office.
Pick a Solution that's right for you:
- Solution #1: Conduct Talking Head Research. Everyone including the moderator can stay local. A single moderator can run the groups via TV screen in each market, just as if they were there in person. In fact, the most sophisticated exercises, including projective techniques, can be administered effectively this way.
- Solution #2: Mobilize the Mod Squad. Use multiple moderators, a specially trained The Livingston Group moderator in each city. The Livingston Group has trained and certified moderators all over the world, who specialize in specific regions. Regional moderators provide the advanrage of innate understanding of each market, combined with the benefit of collaborative moderator analysis. At the end of the groups all of the moderators pool insights and learnings via a video conferenced debriefing session. Your report includes the benefit of all of their insights and yours.
- Solution #3: Simulcast the study. All cities can be conducted on the same schedule. You can use multiple moderators, and simultaneously receive a FOCUS TV™ broadcast from several groups, all on monitors in your office.
Whichever your choice, you retain the ability to remain in your office while maintaining open lines of communication with the moderator just as if you were there.
Make sure it happens. Ensure that your research doesn't get cancelled for any reason. With all of the players staying local, you can ensure your research. No more delayed or cancelled flights. The moderator and your materials are on time every time. AND, the moderator arrives fresh and energized, able to do what (s)he does best. You and the moderator get a refreshing night's sleep - everyone shows up revived and ready to work.
Save Time. Keep your groups, but shorten your timeline. You can view several groups in different cities in a fraction of the time - because there is no travel time.
Save Travel Dollars. (Not to mention the hassles of travel!)
Give feedback - privately - to the moderator or moderators anytime. Using instant messaging, moderators can read your comments anytime, without interrupting the group dynamics. Before and after the groups, use interactive conferencing to dialogue and debrief with the moderator and other team members at all locales.
Videotaped records of groups are instantly available after the completion of the group. We can also capture key comments with Video Marker™ and burn them onto a CD for great video quotes.
Invite busy managers into key segments of your process - for a day - or an hour, right in the comfort of their offices. Let them get back in touch with the consumer. Suddenly your "back room" capacity is much larger.
Remote Moderating and Viewing via video conferencing has been validated as a technique for gaining trust and insight. In fact, the impetus for conducting FOCUS TV™ originally was based on the proven results of individual and group therapy sessions where the therapist was in a remote location from the patient(s) and conducted the session via video conferencing.
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