See, hear, and sense the hidden needs and beliefs of your customers.

Our training in psychology allows us to explore the emotions behind both verbal responses and the unexpressed, underlying attitudes. Our moderators are skilled in reading the nuances conveyed by body language, facial expressions and voice tonalities. We know when to provoke, probe, and pursue and when to take a more passive role in the discussion.

Our final reports clearly portray responses, analyze differences among key segments, and make recommendations for possible future steps.

The Looking Glass™ technique digs beneath the surface of participants' responses. Using people's innate meditative capacity, we tap the hidden resources, powerful emotions and buried associations that contribute to consumers' attitudes and behaviors.

SnapShots™ - is a propriety technique to discover brand imagery and product experience. Consumers use crayons and markers to convey their feelings about products and evoked sets. The Livingston Group staff psychologists interpret the pictures for meaning and implications.

Qualitative Research Studies:

• Global and Domestic Groups
• One-On-Ones
• Triads, Dyads
• Consumer And Professional Populations
• Ethnographic Studies: Environmental Observation
• Internal Corporate Interviewing
• Internet/Online Groups
• Video Conferenced Groups