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April 24, 2004
Windham, NH - The Livingston Group is
pleased to announce that it has been nominated for the prestigious
ARF David Ogilvy Research Award for its work with Kraft Food’s
highly-successful Crème Savers product. This award, named
after Ogilvy because of his conviction that research is key to the
creation of successful advertising, is presented by The ARF (formerly
Advertising Research Foundation) for excellence in advertising
research.
“Our agency did the creative
qualitative research for Kraft to develop the Crème Savers
brand and its advertising,” said company president, Sharon
Livingston, Ph.D.
Kraft and The Livingston Group will be
honored on Tuesday, April 27 in New York City at The ARF’s 11th
Annual Awards Dinner and Ceremony. This event showcases the pivotal
role of research at this year’s 50th Annual ARF
Convention and Trade Show.
The Livingston Group is a full-service
international marketing research firm which specializes in the latest
qualitative and quantitative research methods and counts numerous
Fortune 500 companies as clients.
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