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The Livingston Group offers a wide variety of
training products for the professional marketing researcher.
These include books, tapes, and learning software culled
from our growing library of half day professional seminars.
For more information, just browse our store -
ResearchOnResearch.com
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Using Projective Techniques in Qualitative Research (CD-ROM)
For decades, the marketing community has been aware that there are emotional and psychodynamic factors that drive brand selection and loyalty. Even in today's price-sensitive economy, the imagery attached to brands goes far beyond product attributes, functional benefits and price to sell products. All products and brands develop personas in consumers' minds. All project varying user images, which differ by audience. Members of one audience may buy a product because it makes them feel affluent. Members of another, which values thrift, buy a brand because it makes them feel like smart shoppers....
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The Art of Focus Group Back Room Effectiveness (CD-ROM)
The "Art of Focus Group Back Room Effectiveness" is a one day conference for market researchers addressing the often asked but rarely answered question of how to create an effective and enjoyable back room experience for focus groups and individual interviews.
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Name Development and Testing (CD-ROM)
The Name Works® has a 20-year track record of creating names that work. Our client list includes Uniroyal Goodrich, American Express, Citbank, Exxon, AT&T, NYNEX, Nabisco, Planters-LifeSavers, Burger King, General Foods, M&M Mars, Kal Kan, Anne Klein, JCPenny, Tommy Hilfiger, Guess, Ford Motor Company, Chevrolet, Eastman Kodak, Sandoz, Ciba-Geigy, Parke Davis, Mead Johnson & Merck Agvet. (Some of the names we have developed appear above). The NameWorks? utilizes a collaborative technique that draws upon the hidden reservoirs of imagination. It distills the product's core attributes and appeal into a memorable and meaningful brand name.
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Managing Group Dynamics Like Snow White Would! (CD-ROM)
Once upon a time, in a country not far off, there was a Market Research Executive called Snow White who dearly longed to learn what consumers thought of the new product her company was planning to launch. She organized a Focus Group Discussion hoping she?d get some brilliant insights from the perfectly recruited collection of respondents. All met the stringent category and product usage requirements necessary for appropriate targeting of the new idea...
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