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The Livingston Group offers three methods of quantifying
emotional purchase drivers:
Interface™
Interface is a sophisticated picture
sorting technique which answers three fundamental questions:
- What feelings must I create in my customer in order to
induce them to purchase?
- Which of my product's features
are most associated with these features?
- Where does my
brand stand now in my customer's emotional world as compared
to the competition?
Click HERE for detailed information
Quantified Projective Imagery - Making Projectives
Projectable.
This is a method of quantifying the stories
which result from our "Looking Glass" technique as outlined
in the qualitative methods section.
For details, click here.
MBTI Respondent Research
We have an MBTI-like
instrument and a full database of respondents who have been
assigned an MBTI type. (See the www.TellMeMyType.com site for
the incentive we provide to consumers to take this test).
This database can be used for survey research, or for
recruiting focus groups. By examining which MBTI type your
concept appeals to most, you can make very specific
recommendations in terms of the mood and tone of the
advertising you may wish to utilize. (In addition to MBTI
type, we have also done extensive research to predict
various trends in money management styles, stress
management, weight loss preferences, and many others).
Please write to glennl@tellmemytype.com with specific questions
or projects.
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