Sharon's Articles

  Please enjoy browsing this collection containing some of Dr. LIvingston's many articles and interviiews.
  Sharon has had the opportunity to interface with many influential people throughout her career and has encapsulated
  some very useful and interesting information.

  Here is just one example; an interview with Dr. Rober Caldini in a recent QRCA publication:

  INFLUENCE REVEALED: an interview with Dr. Robert Caldini

 

Some of Sharon's recent articles:

• "The Bright Side" - Sharon's April 2008 QRCA President's Letter
• INFLUENCE REVEALED: an interview with Dr. Robert Caldini
• Winter 2007 QRCA VIEWS - Letter from the President
   

Projective Techniques

A variety of articles related to the uses/applications of innovative psychological techniques to learn 1) what is most deeply motivating to consumers, physicians, and B2B respondents, and 2) how well our products, services, and advertising messages/images speak to these core motivations.

• Projective Techniques Uncover Real Consumer Attitudes
• Cracking The Code: Self Esteem & Purchase Behavior
• Projective Techniques - 10 Examples
• The Soul of Marketing Research
• Identity Crisis - Brand vs. User?
• Emotions vs Emotional Benefits In Marketing

Quantifying Projectives:

• Assessing the Emotional Drivers of Purchase: A Methodological Discuscussion by Dr. Glenn Livingston
• Making projectives projectable
• Quantifying Projective Techniques: Can You Implement Projectives with a Quantitative Sample?

Non-Projective Advanced Moderating Techniques

A variety of techniques, discussions, and theories about focus group moderating by Dr. Sharon Livingston

• Controlling the Alter-Leader - Where They Sit Can Tell You Where They Stand!
• When you want the best ideas, ask for the worst
• Planes, Trains, and Automobiles - or "How I Was Driven to Video Conferencing Qualitative Research"
• Qualitative Embracing More Remote Groups, Psych Modes
• Murphy's Law of Group Dynamics - Managing the 'Super Grumpy'!

Ideation & Brainstorming

A collection of articles specific to the task of developing a multitude of useful, feasible ideas using group environments

• The Wings of Imagination - How To Set The Stage For Innovative Thinking In Ideation Sessions
• When you want the best ideas, ask for the worst

Selling Marketing Research

• Sharon's 7 Secrets for Selling Marketing Research Services
• Selling Your Soul

Other

• America Rising - Reflections on Coping with Terrorism
• Resources for Coping with Post Traumatic Stress Recommended by the American Psychological Association
• Fishing the Data Pool
• Funny Focus Group Stories
• 15 Practical Medical Moderating Tips
• Sharon's Newsletter 4-3-2003
• Intriguing dream last night..