Brand Equity & Positioning

What does a successful toothpaste sound like? What is the look of superior service?

The Livingston Group helps you discover the soul of your brand: what it tastes like, how it feels, looks and sounds. We help you discover the role a brand can play in people's lives.

Groundbreaking market research techniques, like our patented Interface™ method, and actionable recommendations, help you develop a unique and ownable brand - one that is distinct as a thumbprint and as focused as an Olympian.

Brand Equity Discovery:
The first step in developing an emotionally-identifiable brand is determining the brand's current image. Using techniques drawn from the behavioral sciences, our trained psychologists and expert interviewers discover the emotions behind both verbal responses and subconscious, underlying attitudes.

Quantitative Validation:
Interface™ is the first validated test that develops winning brands by quantitatively tying product attributes to emotional benefits.

Consulting:
Analyzing the results of our research and working as a team, we uncover the best opportunities for your brand and its position in the market.

Recommendations:
We'll work with you to make opportunities reality, offering specific recommendations that reposition your brand to emotionally connect with the consumer.