Ideation

New Techniques, Better Ideas

Our proprietary brainstorming techniques create more and better product ideas. We helped our clients generate 52,000 new ideas in 1998 alone.

Fresh Ideas™ harnesses the creative impulses of the marketplace, bringing the consumer directly into the process. In focused, three-hour sessions, we develop a long list of core ideas addressing particular issues in the market, such as the need for a new concept, strategy or positioning.

Fresh Ideas™ ensures that novel ideas are generated, recognized and developed, allowing excursions into normally untapped resources of the imagination. Utilizing state-of-the-art techniques and exercises drawn from the behavioral sciences, The Livingston Group can discover the most deeply-felt, personal wants and needs of the consumer - and translate those feelings into winning strategies and compelling new brands.

Idea | Concept | Names | Market