Services

Qualitative research: We have conducted over 6,000 focus groups and interviews for literally hundreds of the Fortune 500. We specialize in eliminating bias in group environments, and in questioning techniques which allow for the discovery of more deeply held drivers of purchase motivation. Our staff of over a dozen trained moderators can be coordinated and deployed very quickly throughout the globe to handle virtually any qualitative research need.

Brand equity and positioning: We will help you discover the soul of your brand: what it tastes like, how it feels looks and sounds. We help you know the role your brand plays in people's lives. Groundbreaking research techniques, like our Interface™ method, and actionable recommendations, help you develop a unique and ownable brand - one that is distinct as a thumbprint and as focused as an Olympian.

New product development: Our rigorous product development process recruits consumers and internal experts in nurturing ideas and concepts into reality. We offer a comprehensive new product development process that includes ideation, refinement, naming, and market research.