The Name Works ®
Product names need to be meaningful, memorable and ownable - your entire brand in just a word.
The Livingston Group has a 20-year track record of creating names that work.
The Name Works® is a collaborative technique that draws upon the hidden reservoirs of imagination. It distills the product's core attributes and appeal into a memorable and meaningful brand name.
The Name Works® is a conduit for a continuous stream of ideas. From those ideas have come some of the names you know that we were instrumental in developing:
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Some other popular names you may be familiar with include "Promega" fish oil supplement, "Sun Source" vitamins, "Kudos" granola bars, "Zeltser Seltzer" soft drink, & "Whiskas" for Kal Kan.
We believe we are the only full service marketing research firm with such extensive experience in name development and evaluation. In general, our program has had great success in creating unique images through names that are at once memorable, crisp, targeted, easy to read/pronounce and to the point of the organization's distinctive position in its market.
Our client list includes American Express, Exxon, Nabisco, Planters-LifeSavers, Burger King, General Foods, M&M Mars, Kal Kan, Anne Klein, JCPenny, Tommy Hilfiger, Guess, AT&T, NYNEX, Ford Motor Company, Chevrolet, Eastman Kodak, Sandoz, Ciba-Geigy, Mead Johnson & Merck Agvet, Uniroyal Goodrich, Gore, Anheuser Busch, and dozens of others. Executives frequently turn to us after months or even years of frustrating development efforts. We've worked in almost every category.
Next page describes how we typically work.
We also offer an educational CD-ROM on Name Development and Testing Issues:
A successful name brings to life in one word the best elements of an entire marketing strategy. In this informative multi-media video, Drs. Sharon and Glenn Livingston discuss the necessary steps for developing a potent product or service mark. Over 90 minutes of video content.... |
Idea | Concept | Names | Market