A world of learning designed by research professionals for research professionals
For nearly 20 years Dr. Sharon Livingston, founder and president of The Livingston Group, has been one of the most prominent leaders in the field of marketing research education.
Recently, the demand for her courses and workshops, many developed with her husband and partner, Dr. Glenn Livingston, became so great that they established the Livingston Institute for Marketing Research Education. The Institute is devoted to offering an impressive array of educational opportunities for marketing research professionals at all levels - from beginner to advanced.
NEW FROM THE LIVINGSTON GROUP
Tele-coaching club for qualitative moderators interested in using
psychological techniques for Insight Mining.
In today's highly-competitive world, those of us in market research need every edge we can find to land those desirable accounts and keep them coming back for more. Books and journals help, but they're not always enough and not everyone has several days or even one entire day to devote to a seminar or course.
That's why Dr. Sharon Livingston created specialized "tele-coaching clubs" available exclusively through The Livingston Institute for Marketing Research Education.
The clubs meet once a month for two hours via international teleconference. Groups are kept small (usually about 7 participants) so all participants can have significant input, and emphasize applied psychology for Insight Mining in qualitative research.
Typical discussion topics include:
- Projective Techniques
- MBTI
- Teambuilding
- Group Dynamics
- Resistance Analysis
- Modern Psychoanalytic Insights in Qualitative Research
- Emotions and Emotional Benefits
- The Analysis of Humor in Brand Advertising
- The use of laddering and other benefit chain methods
Dr. Livingston tailors a lesson plan/agenda for each teleconference, including answers to questions submitted by participants in advance.
MP3 recordings of the club are made available for personal use of coaching club members.
Additionally, there's a special coaching club discussion board where members can discuss the outcome between calls and help shape the next agenda.
Coaching club members pay just $147 per month with a minimum commitment of four months. If calling from within the U.S., there is no cost to you for the call. Regular international toll charges would apply from elsewhere.
If you would like to participate, please send an e-mail to: sharonl@tlgonline.com for more information.
|
In 2003 we began offering some of our most popular courses on CD ROM for PC and Mac (with more coming in the near future) - Name Development & Testing; Focus Group Back Room Effectiveness Training; and Use of Projective Techniques in Qualitative Research.
Through CD's and in-person courses, hundreds of marketing researchers from around the globe are benefiting from the Livingstons' vast storehouse of knowledge. Both clinical psychologists, they are best-known for their powerful Sharpen The Focus™ interactive, experiential three- and five-day moderator training courses. These courses teach unique, proprietary methods for uncovering respondents' unconscious thoughts and motivations which were developed after years of study in the behavioral sciences.
The courses can come right to you at your home base, tailored just for you and your staff, or be available via cybespace. Thanks to cutting-edge technology, the courses and workshops can be experienced live via FocusVision's Interactive Video Conferencing services or over the Internet, video streamed to your PC via FocusVision with Yahoo Instant Messenger for your real time communication back to us. You can participate as if you were right in the room with the others.
The professionals at the Livingston Institute for Marketing Research Education understand your continuing needs to grow in this dynamic world of marketing research. To borrow from a popular advertising headline (that we helped birth) You've got questions, we've got answers!
Or perhaps, we might want to rephrase that to: "You have marketing issues, we have the questions that will get you actionable answers." And the best place to stay ahead of the curve is at the Livingston Institute for Marketing Research Education.
Contact us today for more information!
Sharpen The Focus Institute
Sharon Livingston, President (sharonl@tlgonline.com)
603-537-0775
Sharpen The Focus classes can be viewed via Webcast on your PC with interaction through Yahoo Messenger.
We also prepare video CD's of each program which can be purchased separately.
| 
