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Sharpen The Focus™ exclusive instructors are highly skilled in:
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All Sharpen The Focus™ courses are designed by
motivational research psychologists, Drs. Sharon and Glenn Livingston,
creators of
Livingston Method Moderating™
Sharon and Glenn are pioneers in applying to marketing research projective techniques and state of the art exercises grounded in the behavioral sciences.
read more about the method...
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Sharpen The Focus™ Courses
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Basic Training
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November, 2002 4th - 6th
December, 2002 2nd - 4th
Ferbruary, 2003 17th - 19th
May, 2003 12th - 14th
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Three day course which covers the 3 key aspects of any group:
- The Task
- The Group Process
- The Individuals in the Group
Basic also covers the critical interactions necessary with the client to set up clear and appropriate research objectives and design.
$2999.95 (click to signup)
For more information, please contact:
Sharon Livingston, President
Carrie Preston, Executive Vice President
Executive Solutions Inc.
TrainingInfo@ModeratorTraining.com
Phone: 603-537-0775
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Projective Techniques
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October 17th, 2002
November 21th, 2002
January 22th, 2003
Ferbruary 26th, 2003
April 30th, 2003
June 4th, 2003
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Intro to Projective Techniques is a one day course which covers the core concepts behind using projective techniques in a marketing research or creative ideation environment:
- The psychology of projection
- Setting an appropriate environment for projective activity
- Managing respondent anxiety levels
- Understanding the parameters of projective techniques
- Do's and don'ts
- How to interpret projectives
- How to present projectives to back room observers
$999.95 (click to signup)
For more information, please contact:
Sharon Livingston, President
Carrie Preston, Executive Vice President
Executive Solutions Inc.
TrainingInfo@ModeratorTraining.com
Phone: 603-537-0775
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Advanced Special Edition
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November, 2002 11th - 14th
January, 2003 13th - 16th
March, 2003 10th - 13th
April, 2003 7th - 10th
June, 2003 23rd - 26th
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Course has replaced our previous Advanced Course. It covers key concerns for more experienced moderators:
- Dealing with difficult people
- The use of projective exercises to unearth consumer motivation
- Practice, practice, practice with real consumers
- A primer on remote moderating via video conferencing where everyone, including the moderator, works from their home location
$3995 (click to signup)
For more information, please contact:
Sharon Livingston, President
Carrie Preston, Executive Vice President
Executive Solutions Inc.
TrainingInfo@ModeratorTraining.com
Phone: 603-537-0775
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Creativity & Ideation
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November, 2002 7th - 8th
December, 2002 5th - 6th
January, 2003 23rd - 24th
Ferbruary, 2003 27th - 28th
May, 2003 1st - 2nd
June, 2003 5th - 6th
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Creativity Training is an in depth look at the parameters which are necessary for a creative environment - how, specifically to facilitate a creative ideation workshop, going beyond classical recommendations to include the use of projective techniques.
$1999.95 (click to signup)
For more information, please contact:
Sharon Livingston, President
Carrie Preston, Executive Vice President
Executive Solutions Inc.
TrainingInfo@ModeratorTraining.com
Phone: 603-537-0775
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Medical Moderating Skills
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December, 2002 11th - 12th
Ferbruary, 2003 5th - 6th
March, 2003 27th - 28th
April, 2003 24th - 25th
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This course can be summed up as a prescription for success when doing marketing research with physicians both in focus groups and in individual interviews.
Universally acknowledged as some of the most challenging respondents that researchers ever encounter, physicians can nevertheless be managed quite effectively when certain unique aspects of the process are properly handled.
This course, honed over more than two decades and with thousands of physician interviews, covers how to:
- Relax physicians, get their minds off the rigorous demands of their jobs and be open to the unique qualitative research climate
- Determine the best way to address them ("Dr." or by first name?)
- Remain in control and resist being intimidated by physicians
- Create an atmosphere in which doctors are not hesitant to let go and access their creative side
- Pique and hold physicians' attention for the entire session
- Handle "larger than life" egos
- Deal with beepers and other distractions
$2999.95 (click to signup)
For more information, please contact:
Sharon Livingston, President
Carrie Preston, Executive Vice President
Executive Solutions Inc.
TrainingInfo@ModeratorTraining.com
Phone: 603-537-0775
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Sharpen The Focus classes can be viewed via Webcast on your PC with interaction through Yahoo Messenger.
We also prepare video CD's of each program which can be purchased separately.
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