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Livingston Method Moderating™
Motivational Research Psychologists, Drs. Sharon and Glenn Livingston.
Sharon and Glenn are pioneers in applying projective techniques and state
of the art exercises grounded in the behavioral sciences to marketing
research.
The Method Moderator meets with the client to form first impressions
about the issues at hand and how the results will be used. He then
creates a blueprint of the structure for the group with a series of
direct and indirect probes and creative approaches to achieve the most
useful and illuminating responses. The goals are to identify underlying
motivations and feelings that drive behavior.
The Method Moderator using this approach may pick out parts of the guide
which seem to elicit certain emotional truths in one group but opt for
other creative interventions in another. He follows the groups lead rather
than the guide. In fact, the Method Moderator has the confidence of his
connection with the participants to abandon the guide in terms of specific
questions and exercises and follow a more evocative path to the "truth."
Livingston Method Moderating teaches you how to achieve this productive,
creative state that will add value to your qualitative projects. This
course provides you with many techniques and procedures to achieve those
moments of inspiration from which creative work develops.
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