What I Learned from Conducting

63,284 Interviews

Not job interviews but interviews with thousands upon thousands of consumers for an array of pharmaceutical companies.  The questions we asked were about drugs and therapies as well as their fears and resentments towards becoming ill.  For the most part, people were open, talkative and fully committed to discussing these issues. But below it all there was also an undercurrent of restraint.


© 2020 The Livingston Group for Qualitative Research