Dr. Sharon Livingston
Emotions vs. Emotional Benefits - Part II
A vital brand has a "relationship" with loyal users not unlike a healthy relationship between two people. People maintain ongoing...
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Dr. Sharon Livingston
Emotions vs. Emotional End Benefits – Part I
We hope all of our clients recognize that people buy benefits rather than features. For example, -Time release products are purchased...
Dr. Sharon Livingston
Secrets to TV Ad Casting: Part 2
“Your Customers Make the Best Casting Consultants” Believability: In the last post, we talked about the importance of Likability in...
Dr. Sharon Livingston
Secrets to TV Ad Casting: Part 1
“Your Customers Make the Best Casting Consultants” Research has shown that the most convincing protagonists in ads not only deliver the...
Dr. Sharon Livingston
THE PILLARS OF SUCCESSFUL BRANDING: Pillar 8 – Why New Coke Failed: A Classic Research Mistake
As I was thinking about the importance of asking the right questions in brand research, a post on the historical New Coke marketing...
Dr. Sharon Livingston
THE 7 PILLARS OF SUCCESSFUL BRANDING: Pillar #7 How to Identify Your Brand Essence
How to Identify Your Brand Essence Think of your Brands Essence as the heart and soul of your product or service. Your Brand Essence is...
Dr. Sharon Livingston
THE 7 PILLARS OF SUCCESSFUL BRANDING: Pillar #6 How Do You Compare to Competition?
Do your homework to make sure your branding efforts are successful. How do you stack up against your competitors?. What makes you stand...
Dr. Sharon Livingston
THE 7 PILLARS OF SUCCESSFUL BRANDING: Pillar #5 How Do You/Your Brand Serve All Your Stakeholders?
Not just your customers, not just your employer, but all those you interact with on a regular basis. If you have a business, most...
Dr. Sharon Livingston
THE 7 PILLARS OF SUCCESSFUL BRANDING: Pillar #4 Create a Profile of Your Ideal Customer
One of the demons I face in helping people figure out their Personal Brand and marketing is the belief that they have to serve EVERYONE....
Dr. Sharon Livingston
THE 7 PILLARS OF SUCCESSFUL BRANDING: Pillar #3 Who Do You Serve?
What many brands and services suffer from is a seemingly benign form of narcissism which can actually cause the demise of your product or...
Dr. Sharon Livingston
THE 7 PILLARS OF SUCCESSFUL BRANDING: Pillar #2 Telling Your Story
People, businesses and corporations need compelling stories. Why? Because in today’s world there are so many people and companies...
Dr. Sharon Livingston
THE 7 PILLARS OF SUCCESSFUL BRANDING: Pillar #1 Deciding Who You Really Are
Who are you? Before you can start branding yourself you first need a studied sense of who you are. It’s the core for all communications –...
Dr. Sharon Livingston
THE ULTIMATE LIST OF BRANDING TIPS AND IDEAS
Branding your business can be a challenge, but we’re here to make it easier with our ultimate list of branding tips. Knowing exactly what...
Dr. Sharon Livingston
THE 7 PILLARS OF SUCCESSFUL BRANDING
After 25 years of conducting marketing research and creative sessions to help companies of every size and virtually every industry,...
Dr. Sharon Livingston
HOW TO CHANGE AN UNSUBSCRIBER INTO A FAN
Here’s a tip on how to turn negative feedback into a positive outcome. What if when people unsubscribe from your email list, they are...
Dr. Sharon Livingston
FOCUS GROUPS ARE STILL RELEVANT
Really smart people are applying AI to just about everything, expecting better results. As we've reported intensively, marketing is no...
Dr. Sharon Livingston
7 QUALITATIVE RESEARCH METHODS FOR HIGH-IMPACT MARKETING
Are you conducting market research? Qualitative research is an important first step in the market research process. In this guide, we’ll...
Dr. Sharon Livingston
THE POWER OF BRANDING
We've created this guide to shed some light on the subject of branding; what it is, how it works and how you can use it to help improve...
Dr. Sharon Livingston
8 SECRETS TO GROWING A FORMIDABLE ONLINE BRAND PRESENCE FOR YOUR BUSINESS
Every serious business knows the place of brand perception in their overall long-term success. The greater your brand awareness, the...
Dr. Sharon Livingston
THE GREATEST BRANDING STRATEGY IN THE WORLD
“When it comes to branding, don’t overthink it,” says branding expert Yali Saar. Saar is the CEO and cofounder of Tailor Brands, a...
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