Who are you? Before you can start branding yourself you first need a studied sense of who you are. It’s the core for all communications –...

Branding your business can be a challenge, but we’re here to make it easier with our ultimate list of branding tips. Knowing exactly what...

After 25 years of conducting marketing research and creative sessions to help companies of every size and virtually every industry, “bran...

Here’s a tip on how to turn negative feedback into a positive outcome. What if when people unsubscribe from your email list, they are act...

Really smart people are applying AI to just about everything, expecting better results. As we've reported intensively, marketing is no di...

Are you conducting market research? Qualitative research is an important first step in the market research process. In this guide, we’ll ...

We've created this guide to shed some light on the subject of branding; what it is, how it works and how you can use it to help improve y...

Every serious business knows the place of brand perception in their overall long-term success. The greater your brand awareness, the easi...

“When it comes to branding, don’t overthink it,” says branding expert Yali Saar. Saar is the CEO and cofounder of Tailor Brands, a ventur...

The survival and growth of every company is dependent on remaining relevant and competitive within a fast-evolving marketplace. A sustain...

Throughout my career as a CEO who heads a PR agency (as well as a matchmaking agency tailored to top executives), I’ve come across the pe...

As more and more parents push back against gender stereotypes, retailers are choosing to throw out the pink and blue rule book and embrac...

A big part of running a successful company is getting people to buy into and become loyal to your brand. If a company’s brand is lacklust...

With an influx of new-age brands, it is fair to say that consumers have more brand choices than ever before. While new e-commerce technol...

Ever noticed how people tend to take the same seats in recurring meetings? Ever wondered about why people sit where they do? In recent ye...

It's never been easier to build a brand. Right now with a little effort you can build a following on Instagram or Shopify, start selling ...

For Band-Aid, Sharon had interviewees tell a story with a deck of cards, each with different archetypes on them. Then, she asked certain ...

Brand marketers have a million and one considerations when they start the process of determining how best to share their story and entice...

From a very young age we love listening to stories and, as we grow older, we respond to tales and anecdotes. Brands need to inject the ma...

Most qualitative researchers are very aware of the types of difficulties which can occur in the front room leading questions, dominating ...