Panera's CEO has a mission that goes beyond trying to sell more food. "Brands today, every component of their work is about selling more ...

A brand story is made up of all that you are and all that you do. From the company’s history, mission, inspiration, goals, products, serv...

How Do Companies like McDonald's Achieve Brand Adaptation? Even in the age of globalization and the Internet, brand adaptation to foreign...

Brand loyalty used to be something companies could rely on to grow and retain their customer base. It was driven in part by cool commerci...

Brand storytelling is more important today than it’s ever been. And yet, effective storytelling and content marketing across channels is ...

If you look at the logos of the most profitable companies in the world, you may only recognize Apple’s. That’s according to a fascinating...

Who are you and why should I care? Since the 1950s, companies have turned to externally focused branding methods to answer these question...

There’s a movement in business today to incorporate storytelling into just about everything -- from marketing campaigns and sales present...

Infiniti Research, a global market intelligence solutions provider, has announced the completion of their most recent study on Four Notew...

Consumers are demanding more and more from the content they ingest. They not only want it to be entertaining, emotional, and educational;...

Company culture is a buzz phrase for job candidates and human resources departments — but it's something that marketing departments shoul...

When we talk about creativity, we tend to misinterpret processes that transform something old into something new as a fanciful flourish t...

Consumers are moving outside the marketing funnel by changing the way they research and buy products. Here's how marketers should respond...

If brands and advertising have become less useful as tools to both companies and consumers, how can businesses grow? Five factors are cha...

Follow us through the ten biggest market research failures of the last 100 years. And then call us to make sure you don’t make the same m...

In 1993, a focus group headed by Jon Steel, a partner at the San Francisco-based advertising film Goodby, Silverstein & Partners, asked r...

Up until a couple of years ago, anyone who knew me, knew that I had a wonderful little mascot, Stewie the Shih Tzu. What few people also...

I am stuck on TV dramas like Homeland, Billions and the Getty drama, Trust. These are popular, mainstream, respectable series to watch. B...

At the core of any compelling brand story is an essential brand archetype. Let’s take a step back for a second and talk about archetypes,...

Iconic brands always have resonating stories that touch the hearts, minds, hopes, dreams and values of their customers. Throughout huma...