Dr. Sharon Livingston
The Wings of Imagination - Unleashing Our Creativity
When we talk about creativity, we tend to misinterpret processes that transform something old into something new as a fanciful flourish...
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Dr. Sharon Livingston
THE CONSUMER DECISION JOURNEY
Consumers are moving outside the marketing funnel by changing the way they research and buy products. Here's how marketers should respond...
Dr. Sharon Livingston
THE PRINCIPLES OF POST-ADVERTISING
If brands and advertising have become less useful as tools to both companies and consumers, how can businesses grow? Five factors are...
Dr. Sharon Livingston
THE 10 BIGGEST MARKETING RESEARCH FAILS
Follow us through the ten biggest market research failures of the last 100 years. And then call us to make sure you don’t make the same...
Dr. Sharon Livingston
THE STORY OF STEWIE, THE RESEARCH PUP
Up until a couple of years ago, anyone who knew me, knew that I had a wonderful little mascot, Stewie the Shih Tzu. What few people also...
Dr. Sharon Livingston
WHY VAMPIRES LIKE TO WEAR SUNGLASSES.
I am stuck on TV dramas like Homeland, Billions and the Getty drama, Trust. These are popular, mainstream, respectable series to watch....
Dr. Sharon Livingston
Branding and the Importance of Stories
Iconic brands always have resonating stories that touch the hearts, minds, hopes, dreams and values of their customers. Throughout...
Dr. Sharon Livingston
4 Healthcare Experience Trends for 2018
Healthcare is an industry that affects everyone, but one that has historically had a reputation for less-than-positive customer...
Dr. Sharon Livingston
Top Pharmaceutical Market Research Trends for 2018
Towards the end of 2016, the industry predictions surrounding market research called an increase in how automation and technology would...
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